GET MORE FROM THE COFFEE CATEGORY
Your coffee bar should do more than serve coffee. It should give customers a reason to stop, buy and come back.
The right coffee, equipment and presentation work together to create a coffee program customers notice, enjoy and return for.
How much more could you get from your coffee program?
LET’S TALK COFFEE
Start with your coffee bar today. What’s working? Where is there room to grow? Do your coffee, equipment and presentation still fit your store and your customers?
A fresh look can uncover opportunities to strengthen the program, increase coffee sales and give customers more reasons to make your store their regular stop.
Now let’s look at what’s possible.
START WITH GREAT COFFEE.
A successful coffee program starts with what’s in the cup. The right flavor, quality and consistency give customers a reason to come back for another one.
Choose from distinct coffee brands and flavor profiles to find the right fit for your store and your customers.
MAKE YOUR COFFEE STAND OUT.
Choose a coffee brand and look that fits your store. Each C&O coffee program brings the coffee and presentation together with a complete image package for a consistent look from the coffee bar to the cup.
WANT TO MAKE A BIGGER IMPACT?
Additional imaging options such as wall graphics, dimensional signage and digital menu boards can extend the look beyond the coffee bar. Talk with your C&O coffee specialist about the options for your store.
MORSE STREET COFFEE – C&O’s signature coffee brand.
Morse Street is C&O’s proprietary coffee brand, roasted in Wisconsin by Torke Family Coffee Roasters, a family-owned coffee roaster with more than 80 years of experience. A broad selection of coffees and flavors gives you options to create the right mix for your store.
Rich brown, black and gold graphics give the coffee bar a warm, premium look that complements the coffee behind the brand.
BERRES BROTHERS COFFEE — A Wisconsin coffee favorite.
Berres Brothers brings an established Wisconsin coffee brand to your coffee bar, with a reputation for smooth, consistent coffee and distinctive flavors. Its broad selection includes traditional roasts and blends along with flavored favorites that give customers plenty to choose from.
Bold, colorful graphics bring the personality of the Berres Brothers brand to life with a look that is easy to recognize and distinctly different from a traditional coffeehouse presentation.
SUNNY’S EXPRESS COFFEE — A customer favorite for more than 25 years.
Sunny’s Express is a proprietary C&O coffee brand with a focused selection of popular coffees. Sunny’s Blend, Colombian and decaf provide familiar choices for a coffee program with broad appeal.
Bold red, accented with black, gold and white, gives Sunny’s Express a bright, distinctive identity that stands out at the coffee bar.
CAFÉ GOURMET — A different look for your coffee bar.
Café Gourmet gives you the freedom to choose the coffee and the look separately. Select from the wide variety of coffees C&O supplies to create the coffee selection that fits your store and your customers.
Colorful café-village graphics give the coffee bar a friendly, distinctive personality all its own.
YOUR BRAND — Your store. Your coffee identity.
Have a brand your customers already know? Carry it through to the coffee bar. Or create a new coffee identity that is uniquely yours.
C&O brings the pieces together—from coffee and equipment to custom graphics and imaging—to turn your brand into a complete coffee program.
MAKE THE MOST OF YOUR COFFEE BAR
The right setup starts with your store—your space, your coffee volume and how your customers use the coffee bar.
A C&O coffee specialist will evaluate your available space, coffee volume and customer flow, then recommend the equipment and counter layout to make the best use of your space and maximize its sales potential.
Once you approve the plan, your specialist takes care of the details, ordering the equipment, image kit, coffee, cappuccino, condiments and any additional items you’ve selected. We’ll coordinate installation and get your coffee bar up and running.
